Radio Sandwell Music

Laura Mvula to feature in new ad campaign

2013-08-20 00:36:07

Laura Mvula
Marks & Spencer undated handout photo of (left to right) Katie Piper, Nicola Adams, Tracey Emin, Ellie Goulding,
Helen Allen, Monica Ali, Grace Coddington, Dame Helen Mirren, Laura Mvula, Karen Elson promoting the new
fashion ranges at the high street retailer.

Marks & Spencer has turned to Birmingham singer Laura Mvula in a bid to revive its fashion fortunes.

The former CBSO Centre receptionist, who grew up in Selly Park and Kings Heath, is among a dozen high-profile women featured in the High Street giant’s latest ad campaign.

The others include Oscar-winning actress Dame Helen Mirren, Olympic boxer Nicola Adams, artist Tracey Emin and singer Ellie Goulding.

Laura Mvula
Laura Mvula is one of the UK's hottest prospects

Renowned portrait photographer Annie Leibovitz snapped the women at locations, including a boat on the River Thames and a country house in Berkshire, wearing dinner dresses, leather jackets, faux furs and stiletto heels from across its autumn/winter range.

The retail giant, under pressure to stem sliding clothing sales, said it picked the women for their "strong sense of personal style and inspirational achievements".

Latest figures showed M&S's general merchandise sales fell 1.6 per cent on a like-for-like basis in the 13 weeks to the end of June.

Brum singer-songwriter Laura Mvula unveils new video

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