Radio Sandwell Music

Apple denies report that it will shut down Beats Music

2014-09-24 00:05:55


From left: Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue.

Apple denies a TechCrunch report that it is shutting down its Beats Music streaming service.

Apple spokesman Tom Neumayr said rumors of Beats Music's shuttering were "not true" in a statement to Re/code's Peter Kafka. However, Kafka adds that Beats Music may be rebranded in the future.

Beats Music is similar to Spotify, Rdio, and other streaming music services. You pay $10 a month for unlimited access to songs from all the major record labels. The service was one of the key reasons Apple bought Beats Electronics for $3 billion earlier this year. Beats also makes popular headphones and other audio accessories.

It's more likely that Apple will take the Beats Music technology and incorporate it into iTunes or iTunes Radio. Shutting it down wouldn't make any sense, especially considering Apple CEO Tim Cook recently told Charlie Rose that he was so impressed with Beats Music that he "couldn't sleep" after listening to it for the first time. That doesn't sound like a product Cook would want to kill off.

Beats Music also has a neat feature that Apple might want to incorporate into future products. "The sentence" gives users the opportunity to select music based on their activity or location (think "I'm on a boat" or "I'm on a rooftop and feel like going back in time").

Here's what Beats Music looks like on the iPhone:

News of the shutdown is particularly surprising because Apple just incorporated Beats Music into Apple TV, its set-top box. That's not something you do to a product you're about to kill.

Share this story

Related Music Stories

Music around the web

DJ Khaled Working on New 'Grateful' Videos With Rihanna & Bryson Tiller, Nas & Travis Scott: See Pics

Nicki Minaj Talks Young Money Reunion, NBA Finals & Next Album: 'I Know It's Going to Be My Best Body of Work'

TLC Throws a Cookout for 'Way Back' Video Feat. Snoop Dogg

Diddy Talks Bad Boy Doc, Stevie Wonder Visiting His Candy Room & East vs. West Rap Feud on 'Jimmy Kimmel Live!'

2 Chainz to Take Trap Choir on 'Pretty Girls Like Trap Music' Tour

Iman marks 25th wedding anniversary with David Bowie online

Taylor Swift house-hunting in London - report

Lil Yachty Addresses 'Teenage Emotions' First-Week Sales in Emotional Message to Fans

Azealia Banks Returns with 'Chi Chi': Listen

Katy Perry wore bomb blast victims' photos on One Love dress

Image Slider