With all the excitement and hype of England's World Cup opener against Italy last night, the BBC turned to Phil Neville to help a nation through an anxious 90 minutes, hiring the ex-England international as a co-commentator alongside Guy Mowbray.
However, the former Manchester United and Everton player was roundly condemned on social media, with fans struggling to appreciate his soporific tones. At one point he was trending on Twitter as users shared their thoughts on his "robotic" manner.
@Martin1Williams kicked things off with the sardonic: "Just heard a captive read a statement while a gun was trained at his head. Oh no. It was re-run of #PhilNeville's commentary of last night".
@Omid9 was similarly scathing: "When #PhilNeville speaks am not watching Brazil, rather am transported to Butlins Skegness bingo hall"
Ultimately, though, it was @schofj who came up with the most biting comment: "If I was stranded on a desert island with a tin of corned beef & #PhilNeville I would eat Neville & talk to the corned beef."