A smitten news reader engrossed in texting her boyfriend got a rude awakening after walking straight into a freezing canal.
Capital FM Breakfast newsreader Laura Safe, 27, ended up soaking wet after somehow failing to spot the water in front of her in a busy Birmingham shopping district.
Passing businessman Neil Edginton, 34, came to her rescue, grabbing her by the hand and pulling her from the icy water.
'I was texting my boyfriend and not really looking where I was going,' she told BBC Breakfast.
'I thought ice on the canal was pavement because it looked dark in the corner of my eye.'
She added: 'I heard a man shout "stop" to me and I looked up at him, but it was too late by that point.
'I tried to get my balance and ended up slipping into the canal. But not before I'd saved my handbag and mobile phone.'
'This man came running up Baywatch-style, grabbed my hand and pulled me up. He saved my life.'
The video of the incident has since gone viral racking up thousands of hits online.
See the CCTV footage below: