Birmingham and the Black Country are on severe weather alert after forecasters predicted an Arctic blast would hit the region bringing up to four inches of snow.
Temperatures are set to struggle to climb above freezing and there is a real risk of substantial falls on high ground during the weekend as winter arrives with a vengeance.
There could also be coverings of several inches of snow in lower-lying parts of the region and it will feel bitterly cold throughout the weekend with a significant wind-chill factor, according to the Met Office.
Nights will become very cold with widespread severe frosts as the mercury plunges well below zero. Further heavy snow could also blanket the region on Monday.
Forecaster Sarah Holland, of the Met Office, said Birmingham was on the cusp of two weather systems which could collide to bring the snowfalls.
She said: "There are two systems - one a milder front bringing rain and another much colder system from the east. Wherever these clash there will be snow.
"It is uncertain where exactly it is going to hit but the West Midlands is certainly in the firing line.
"We have already seen a change in temperatures and this cold snap is likely to continue for several days with more snow possible on Monday."
A Yellow Alert warning for ice is already in place for the West Midlands and she said residents should monitor forecasts for the latest news on any bad weather.
Motorists have also been advised that driving conditions could quickly deteriorate.
Anna Higgins, of the Safer Roads Partnership, said: "Roads could get very slippery and motorists will need to exercise caution. It takes much longer for vehicles to slow down on wet, icy or snowy roads.
"Keep well back from the vehicle in front and allow plenty of time to slow down."
Meanwhile, Birmingham City Council is planning to grit 750 miles of its main highways with teams on 24-hour standby during the adverse weather.
Contractor Amey has a fleet of 25 gritting wagons ready to respond if the forecast falls hit the city.