An obesity chief has called for a pub chain to scrap a 2,000-calorie double donut burger from its menu.
Birmingham Public Health childhood obesity co-ordinator Charlene Mulhern has added her criticism to the backlash against the £8.99 dish available in Hungry Horse pubs.
Advertised with the tag line 'So Wrong, It's Right' the controversial meal includes two beef burgers topped with melted cheese and four smoked streaky bacon rashers topped with BBQ sauce - all served in two glazed ring donuts.
Birmingham City University senior physiology lecturer Mel Wakeman branded the dish - which contains 98 per cent of a woman's recommended daily intake of calories - a "heart attack on a plate".
Now Ms Mulhern has called for it to be taken off the menu.
In her online blog, she wrote: "Now we all make mistakes and I would suggest that the Hungry Horse chain has made a mistake here. It would be refreshing if they had a rethink and decided to withdraw this 2,000-calorie burger from the menu.
"Sure people have a right to make their own choices but don’t we have a responsibility to make sure that some disastrous options are not even available?"
Ms Mulhern said she feared the pub chain was offering the burger as a belated April Fool's joke.
And with forty per cent of 10 and 11 year-old's in Birmingham being overweight or obese she explained how the cost of dealing with obesity is set to spiral if action is not taken against over-eating.
"The projected financial cost of obesity to our city will amount to £2.6 billion per year by 2050 - that is the equivalent of 13.5 new Libraries of Birmingham," she said.
"If we are what we eat, what does that make the consumers of this monstrosity?
"Just for the avoidance of any doubt, this burger does not form part of a healthy balanced diet.
"And that's not me being a public health, 'nanny-state' killjoy. I'm not trying to tell people what they can and cannot eat.
"I like the odd donut and I have been known to enjoy a burger from time to time.
"But together in such a gut-busting combination - it almost reads like a very late April Fool, doesn't it?"
"We're currently revamping the Healthy Choices scheme in Birmingham - aiming to encourage food outlets to include healthy options on the menu. I'm sure Hungry Horse do just that, but I don't think their double donut burger will ever be classed as a Healthy Choice."
Hungry Horse spokesman Steve Jebson defended the burger and said it was part of a varied menu.
He said: "Our popular menu caters for a variety of tastes and appetites."