The man featured in the photograph was not connected to the club, it said
A nightclub has removed a "distasteful" photograph from its websites following complaints it showed a man in a costume depicting missing child Madeleine McCann.
The image was posted on official social media sites belonging to Birmingham's Asylum Nightclub earlier this week.
It was taken backstage at the club during indie-music event Uprawr.
The photograph, dubbed "distasteful" by club owners, sparked over 100 online complaints on Instagram and Facebook.
Madeleine McCann, from Leicestershire, went missing during a family holiday to Portugal in 2007, prompting a worldwide search.
The image shows an unidentified man wearing a cardboard advent calendar that featured a photograph of the missing child's face.
No one from the club was available for comment.
Speaking to The Birmingham Mail, a club spokeswoman said the photograph had been removed from its Instagram and Facebook pages.
"The photograph was distasteful, and each photograph will be checked before being published online in the future," she said.
She added that the man had "nothing to do with the Asylum club or the Uprawr promoter whatsoever".
In November, two students caused offence by entering a fancy dress contest in Chester dressed as New York's Twin Towers.