Mail-order magic: the rise of subscription witchcraft


From jewellery and herbs to candles, crystals and incense, wannabe witches are signing up to monthly subscription boxes for all their spell-casting needs

Here is something to gladden the heavy, mid-January heart: magic – or magick, if you will – is back. You may argue that it never went away, but a new generation is using social media to spellbind followers. Witches and wiccans have YouTube channels, share spells on Instagram and offer crystal cleansing tips on Twitter. And, thanks to the magic of Royal Mail, mere mortals can partake, too, in the form of monthly subscription boxes. Forget meal kits or beauty products – mail-order magic is booming.

If I were a witch, I would use my powers to do housework. Perhaps you would like to vanquish enemies or reverse Brexit. To be honest, I’m not sure these boxes – which lean towards the crystals and incense school of witchcraft – can help with any of the above. But still, one can dream. Here are some boxes to help you channel your inner Willow Rosenberg.

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Guardian Lifestyle - Tue, 16 Jan 2018 07:00:18 GMT

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