Caught in a deluge: 'raw water' pioneers blame 'opportuni-whores' for brouhaha

Amid ridicule over California trend for unfiltered water, some bottlers resent newer businesses they feel are jumping on the raw food bandwagon for profit

Bryan Pullen and Seth Pruzansk have been quietly bottling water in the woods of Maine for nearly a decade – straight from spring to bottle without filtration or treatment. They began selling their “raw water” in 2009 and trademarked the phrase in 2012.

Then last week, the New York Times published an article that thrust their business, Tourmaline Springs, into a harsh spotlight.

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Guardian Health and Wellbeing - Wed, 10 Jan 2018 09:00:43 GMT

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