Working parents in Britain 'simply do not earn enough to escape poverty', the government's social mobility tsar Alan Milburn has warned.
Two-thirds of poor children are now from families where an adult works, his report found.
Many low and middle-income children face being "worse off" than their parents because of falling earnings and rising prices, Mr Milburn added.
Wealthier pensioners' benefits should be cut and minimum pay raised, he said.
The former Labour health secretary suggested some benefits currently protected from cuts - such as free TV licences and winter fuel allowances for pensioners - could be means tested in order to share the burden of austerity more fairly.
But a spokesman for David Cameron said: "The prime minister believes it is right to make commitments to pensioners in relationship to state provision."
The government has pledged to safeguard such benefits until the next general election.
In its first report, the government's Social Mobility and Child Poverty Commission warned the target of ending child poverty by 2020 would "in all likelihood be missed by a considerable margin" - leaving as many as two million children in poverty.
Poverty is defined as having a household income that is less than 60% of the national median income.
Social mobility tsar Alan Milburn said his report shows
"work is not a cure for poverty"
The latest government figures on poverty, released in June, show the median UK household income for 2011/2012 was £427 a week - 60% of that figure was £256 a week.
In that year, 17% of children, or 2.3 million, were classed as being in poverty while 15% of working-age adults, or 5.6 million, were in poverty.
For pensioners, meanwhile, that figures was 16% - or 1.9 million.
The report said Britain still had "high levels of child poverty and low levels of social mobility" with a rising number of children in "absolute poverty" coming from working families.
Two thirds of children officially deemed as being poor now came from a family where at least one parent was working - and in three out of four of those cases, at least one of their parents was working full time, the report found.
It also said the "twin problems of high youth unemployment and falling living standards" were storing up problems for the future.
Among its key recommendations the report urged the government to:
"Just as the UK government has focused on reducing the country's financial deficit it now needs to redouble its efforts to reduce our country's fairness deficit," the report said.
'Sharing the burden'
Single mother Judith Healy, who works from home as a telemarketer, said that, while her wages had not gone up, her expenses had continued to increase.
"Britain remains a deeply divided country" - a stinging
line from the Social Mobility Commission's first annual
"Being born poor often leads to a lifetime of poverty",
say the authors, and higher social mobility has become
"the new holy grail of public policy".
The report warns social mobility is "flat-lining" after big
shifts in the middle of the last century and "could go in to
reverse", with the young paying the highest price.
Alan Milburn's recipe for improvement has praise for some
government initiatives and strong criticism of others. It calls
for higher minimum wages and more universal help so poor
working families get help as well as those out of work.
Universities and employers are chided to do more to "open up
social elites" and there's a call for older people to be made to
dig deeper into their pockets to help future generations.
In an age of austerity, the authors suggest creating a fairer
society will be far from pain-free.
Judith Healy: "There are so many people in my position,
we're not heard any more"
She said she was worried about paying energy bills this winter.
"We didn't ask to get in this situation, we are doing the best that we can in the circumstances that we have and that's really what it's about - it's survival now," she told BBC News.
Mr Milburn told the BBC: "Today child poverty is a problem for working families rather than the workless or the work-shy."
Around five million people in the country, mainly women, were earning less than the living wage, which is about £7.45 an hour outside of London, he said.
"These are the people frankly who do all the right things, they go out to work, they stand on their own two feet, they look after their families - they're the strivers not the shirkers - and yet they're all too often the forgotten people of Britain and I think they desperately need a new deal."
Mr Milburn said that while ministers and employers could do more, it was unrealistic to expect the government to continue topping up low pay using working tax credits.
He advocated a scheme for pairing bright children with the best teachers in an effort to raise attainment.
Mr Milburn has previously said social mobility - the idea that individuals can better themselves in terms of educational opportunity, job prospects and salaries from one generation to the next - is "flat-lining".
Writing in the Daily Telegraph, Deputy Prime Minister Nick Clegg welcomed the report, but warned that "punishing pensioners isn't going to help a single child achieve more in life".
Enver Solomon, of the National Children's Bureau charity, said the report was "a wake-up call for all political parties by stating that our country is dramatically polarised between the haves and have- nots".
"As the commission states, there is an urgent need to rebalance the distribution of resources so that the burden of austerity is more equally shared," he said.
Shadow work and pensions secretary Rachel Reeves said the "powerful report" showed "ordinary families' living standards [were being] squeezed and social divisions [were] deepening as a result of this government's decisions to put a privileged few first".
On Wednesday, figures from the Office for National Statistics (ONS) revealed the number of unemployed people in the UK fell by 18,000 to 2.49 million in the June-August period.